Bruce L. Rothschild, like most dentists, spends more time taking care of our “pearly whites” than surfing the net- he had, however, decided that it was time to bring his business into the ephemeral dimension that we access via computers and mobile devices. He actually didn’t have a standardized logo at this point, so we first tackled his corporate identity- next up, we built a classic web site that could professionally represent his practice to a whole new market of sugar-tooth locals.